Small Business Website

Small Business Website

Project Overview

Built a full website for a local service business that needed a professional online presence — something they could actually maintain themselves after launch, and that would show up in local search results.

The Challenge

The client was running their business entirely on social media and word-of-mouth. They had no website, no way for customers to book online, and zero search visibility. A competitor in the same area had a polished site and was picking up work they should have been getting.

What Was Delivered

Design & Layout

  • Clean, modern design matched to their brand colours and voice
  • Fully mobile-responsive — tested across phones, tablets, and desktop
  • Service pages for each offering with clear calls to action
  • About page that builds trust with their story and credentials

Booking & Contact

  • Integrated booking form with availability calendar
  • Automated email confirmations to both client and customer
  • Contact form with spam filtering

SEO & Performance

  • Local SEO setup: Google Business Profile integration, structured data, and location-targeted copy
  • Page load under 1.5s on mobile
  • Meta titles, descriptions, and Open Graph tags configured for every page

CMS for Self-Management

  • Simple content management interface so the owner can update services, pricing, and photos without touching code
  • Training session included so they’re confident managing it themselves

Results

  • Site launched in 3 weeks from initial brief
  • Ranked on the first page of Google for their primary service keyword within 6 weeks
  • Booking form generating 5–10 new customer inquiries per week within 2 months
  • Client has updated their own content multiple times without needing help

Technologies Used

  • Astro (static site with CMS integration)
  • Tailwind CSS
  • Netlify for hosting and form handling
  • Google Search Console and Analytics

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